“FORE RIGHT!” Anyone who has ever played golf has a STORYi from each round. If you have played long enough, you have chapters and chapters of stories from the links. More likely in the pantheon of ones golf memories, there is that one moment that truly sticks out, the one that brings you back to play this game time and time again. There are also those STORYis, like the one time you blocked it 70 yards right, and it bounced off the top of the golf cart in the other fairway, and ends up smack dab in the middle of the fairway of the hole you were actually playing. Ya that STORYi, remember? The thing about STORYi telling is that it allows us to feel and emote from all types of experiences we go through in life. Whether they are either good or bad, these STORYI’s allows us to carry on our legacies and ensure we do not make the same mistake twice (even though sometimes we sadly have). It allows us to connect with those close enough to listen.

STORYi telling is special, and luckily we all have the basic human right to do just that. STORYi telling is exactly what Sam Yi, Founder and CEO of STORYi Athletics is doing, telling his STOYRi. In addition to providing athletes with exceptional gear, he also proudly gives a platform for all of his followers and customers to tell their STORYi too. He wants to hear from them because he believes every STORYi is worth sharing. He encourages them to talk about their triumphs and struggles, their wins, and their losses, and to continue chasing their dreams just like he is doing right now. Although his STORYi did not start out with the expectation of one day owning his own athletic line, his STORYi is still being written.

When playing golf, no matter the skill level one possesses, everyone is looking for that extra distance or is maybe looking to sink a few more putts. Sam’s products give an edge from an entirely different angle. They keep you safe and looking good at the same time. His signature sleeve, has fabric that keeps you cool with 50 SPF and 99.9% UV sun protection and is made and customized in Seoul South Korea. The sun sleeve has become the foundational product of his business. As a native of Los Angeles with Korean-American parents, STORYi started in late 2016 when Sam Yi’s golf career was unfortunately derailed by a serious injury. He was not willing to give up on his STORYi just yet.

Sam has always worn sun sleeves his entire career, so he knew what felt right. Unfortunately, he constantly struggled to find the right product that did the trick. So, as his STORYi turned to a new chapter during his recovery, he set off to create his own version of the sleeve. With some added elements these sleeves truly set themselves apart from the rest. The benefits of style, comfort, and most importantly protection from the dangerous UV rays are all factors professional golfers are constantly after on a daily basis. 

In the last two years, and with help from the number one golf instructor in the world, Butch Harmon (Tiger Woods former swing coach) STORYi has quickly found its way onto the PGA, LPGA tour, and beyond. With well-known PGA Tour and LPGA Tour winners endorsing his product, he has been busier than ever making sure the fit, comfort, and style all mesh perfectly. With golf courses recently opening up during the Covid-19 lockdown, and with the PGA Tour set to resume this week, STORYi’s sun sleeves might be your best online purchase this year. Even if you are not a golfer, these sleeves are a must have for any outdoor activity, they really are that good.

Sam has always thanked his mentors, especially Butch Harmon. He has always pushed Sam to realize that in order to create your own STORYi, you can never give up on what you believe in. Sam’s advice to anyone who is looking to start their own fashion and apparel line, is to learn how to pivot well, and be incredibly patient. To share your STORYi, or to check out all of the other amazing athletic goods they produce, visit them online for 15% off your order using code tenstar15. Or, send them a message on instagram to connect directly. Make sure you safely cover up for your next round with STORYi sun sleeves so you can tee it high and let it fly! 

https://www.ourstoryi.com